Old people say "Don't wash dirty linen in public", but we seem to be washing, rinsing and drying for all to see. It's obvious that Trinidad and Tobago has built up a pretty negative perception when friends and relatives abroad are making remarks about being scared to come to back home. The crime situation seems to have … Continue reading Crime, Corruption and Carnival. Can Trinidad and Tobago be rebranded?
For many years we, in Trinidad and Tobago, believed that we've been sitting on a gold mine, and one day, one of our Kings or Queens of Soca music would break through the noise of one of the major international markets, and adorn the red, white and black flag with pride. While we sit back … Continue reading Soca Music Internationalisation. Is it possible?
Now that Heeralal has publicly embarrassed himself and the company he worked for, WIN TV is left to pick up the pieces of its brand, which has surely been tarnished by this fiasco. The question on the minds of organisations, in and out of the public eye, is "How can I avoid this?" For those of … Continue reading 5 things WIN TV might have done differently
On the heels of Blackberry's announcement of Alicia Keys as their new Global Creative Director, and talks of other Celebrity Creative Directors (CCDs) like Justin Timberlake (Bud Light Platinum), Lady Gaga (Polaroid) and Will.I.Am (Intel), I can't help but wonder if the application of that concept can work in the Caribbean Will consumers of Blue Waters take a CCD seriously, or … Continue reading The Trini “CCD”- Celebrity Creative Directors in Trinidad andTobago