Innovation and Entrepreneurship in the Cultural and Creative Sector in Trinidad and Tobago

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I Declare. What Bmobile can teach us about Online Marketing

Over the past few years, we have seen the digital sphere become more and more personal, emphasis moved from broadcasting to narrowcasting . While you watch TV, billboards and posters alongside your friends and family, you engage in digital media particularly mobile, mostly alone. So when the mobile giant Bmobile needed to engage their target in the … Continue reading I Declare. What Bmobile can teach us about Online Marketing

Crime, Corruption and Carnival. Can Trinidad and Tobago be rebranded?

Old people say "Don't wash dirty linen in public", but we seem to be washing, rinsing and drying for all to see. It's obvious that Trinidad and Tobago has built up a pretty negative perception when friends and relatives abroad are making remarks about being scared to come to back home. The crime situation seems to have … Continue reading Crime, Corruption and Carnival. Can Trinidad and Tobago be rebranded?